Surgeon

Before design and development, we must understand whom we are speaking to. Alex lead a research phase focused on uncovering the habits, preferences, and motivations of high-value tourists who travel to the UK and USA for medical treatments.

1. Analyse UK and USA tourist profiles to identify age groups, average travel spending, and interest in healthcare abroad.
2. Identify key motivations for medical tourism, such as affordability, world-class specialists, and recovery comfort.

Deliverables from this phase will guide every element of branding, digital content, and promotional strategy.

Our brand’s identity must communicate trust, innovation, and medical excellence. Visual branding plays a decisive role in converting researchers into patients.

1. Develop a modern, medically inspired logo (current reference image: ( )
2. Create a comprehensive list of Unique Selling Points (USPs) showcasing why patients should choose our clinic—examples include advanced surgical technology, multilingual staff, and concierge-style aftercare.
3. Explain that USPs are the distinct advantages that differentiate us from competitors.
   Examples: “Consultations starting at $xx,” “No waiting lists,” or “On-site physiotherapy and imaging.”

Our website must be engineered for speed, scale, and search dominance. The goal is clear: outperform every competitor and establish long-term visibility in medical tourism search markets.

1. We aim to be the Bugatti Veyron among a street of Seat models (Ibiza, León, Arona, Ateca y Tarraco) — faster, more refined, and impossible to ignore.
2. This means crafting more high-quality, in-depth pages than our rivals to capture every search query linked to treatments, doctors, and recovery services.
3. Boost domain authority through backlinks, particularly from Alex’s network of trusted medical and travel-related websites.
4. All content will be grouped into three strategic pillars:
   • Services – detailed treatment descriptions optimized for conversion (examples "surgeon", "doctor", etc).
   • Doctors – profiles focusing on expertise, testimonials, and trust (examples "Doctor Joaquim", "Joaquim Fores Vineta CV", "Curriculum Vitae Joaquim Fores Vineta", "Dr Yury", etc).
   • Content – educational articles, recovery guides, and wellness insights for engagement and SEO strength (examples "Spanish Tourists Healthcare", " Plastic Surgery Spain", etc.)

Our social media strategy will humanize the brand, build credibility, and generate viral visibility across global audiences.

1. Launch business profiles on Twitter/X, Instagram, Facebook, LinkedIn, TikTok, and YouTube with consistent branding and integrated calls-to-action.
2. Run organic and viral campaigns — for example, quizzes on the street or local wellness challenges — rewarding participants with branded freebies / branded lunch boxes from sponsors to increase community engagement.
3. Use video storytelling to share transformative patient success stories that inspire trust and emotional connection.

While primary revenue will come from treatments and consultations, our platform can also generate significant residual income through digital advertising.

1. Set up Google AdSense on non-service content pages to monetize traffic through contextual advertising.
2. With approximately 1000 well-optimized, high-traffic pages, estimated monthly revenue can reach several thousand dollars — creating a dual-impact ecosystem of patients and ad income.

Strategic partnerships will multiply visibility and booking opportunities across healthcare networks.

• Integrate our services with affiliate platforms such as promote.barcelona to reach audiences already seeking medical solutions online.
• Develop an automated referral system for partner websites, allowing them to sell appointments and consultations with a commission model.

Continuous optimization ensures the website evolves with audience behavior and market trends.

1. Implement Google Analytics to monitor page performance, visitor flow, and conversion rates.
2. Set up tracking for bookings, inquiries, campaign ROI, and revenue attribution.
3. Analyze insight data monthly to refine marketing efforts, improve user experience, and reshuffle investments toward the highest-performing channels.

The ultimate goal is a data-driven, scalable website that consistently grows visibility, authority, and revenue.